Thesis Book.
My last project for City College's B.F.A. Electronic Multimedia & Design program was a brand for a third wave coffee shop that promotes women's empowerment by introducing coffee farmers and their beans to the local audience in New York City. This book shows the entire abstract to the thought process behind creating this brand. In here, you may also find inspiration from different coffee shops on packaging, illustration and patterns. This also includes the methodology, installation plan, and equipment.
Since this project took place in the middle of the beginning of the pandemic (COVID-19), the exhibition has moved online and can be found in this link:
Style Guide.
This is Queens Cupping's brand guidelines which show the rules behind the logo usage, typography, colors, photography & patterns.
Project Elements.
queens cupping responsive.jpg




© 2020 Jenny Chiang